BRAND BOOK CLX
FRENCH DESIGNER CHRISTIAN CLAUX
Founder and designer Christian Claux formally launched his brand of clothing CLX in the United States at the WSA show. Immediately, Chris fell in love with American style, the colors, the brilliance, the designers, invigorated his creativity.
On his impetus, Christian designed and developed a new fashionable lifestyle apparel and footwear collection inspired by the entertainment world; and launching the “CLX” collection.
Combining his core interest, the universe of motion picture entertainment and American modern retro styles; “The “Frenchie” weaved its media, fabric into the United States CLX brand, by initially being featured in the New Yorker magazine as the brand to watch; highlighted again in Anolie and appeared on the TV of Florida Canal Bleu. In addition, CLX has been featured in the magazine of Miami HF Models along with several top trades.
It all started with SpLAshPR agency that included CLX as one of the prestigious brand partners at the spectacular Barnes after Party of the 20th Anniversary of the COLCOA French film festival, closing party, located in the Beverly Hills triangle… CLX was featured in us market media and television with many product placements on red carpets in Hollywood.
A HIGH FASHION LIFESTYLE BRAND
France is known as a country of luxury, fashion and beauty, with Paris as one of the world’s leading fashion capital. It also has many cities and towns with an important history and industry of the entry, with various sized events and shows as fashion weeks and fests. Most of the major French fashion brands, such as Chanel, Louis Vuitton, Dior, and Lacroix, initially starting with modest beginnings and is currently headquartered in Paris. Numerous top labels have retail stores in Paris, such as Valentino, Gucci, Loewe, Escada, Bottega Veneta, and Burberry, as well as an Abercrombie & Fitch flagship store, which has become a main sought out consumer attraction.