CLX is a fashion concept on the rise. Here is a portrait of passionate French entrepreneur, Christian Claux, who has been around the world and back to follow his dream.

Hello, Chris. Tell us about your background and why you decided to create CLX.

I was born in Digne-Les-Bains, Alpes Haute Provence, and came to live in Toulon, France with my family. My father had finished his National Police School in order to join a team in Toulon.

I studied marketing and business in Toulon. I always had a very clear vision of what I wanted to do, and how to achieve my goals. I focused all my attention on my licensees and my goal is for CLX to be a worldwide brand.

First of all, I created simple, easy-to-wear, and attractive products with the CLX logo, gold accents, and vibrant colors. I wanted to attract the world of fashion magazines in France and abroad in order to establish the CLX brand across the media landscape as well as on the red carpet.