Project Description

THE CLX BRAND ENTERS THE ITALIAN FASHION MARKET ** PRESS RELEASE ** Los Angeles

CLX arrives in Italy, kicking off the launch of the brand in Europe and Russia.

THE CLX BRAND ENTERS THE ITALIAN FASHION MARKET |
CLX arrives in Italy, kicking off the launch of the brand in Europe and Russia.

“MY STORY, MY DREAM, MY REALITY”. CLX BY CHRIS CLAUX ”
— CHRIS CLAUX

LOS ANGELES, CALIFORNIA, UNITED STATES, May 3, 2021 /EINPresswire.com/ – **PRESS RELEASE**
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THE CLX BRAND ENTERS THE ITALIAN FASHION MARKET

CLX arrives in Italy, kicking off the launch of the brand in Europe and Russia.
“MY STORY, MY DREAM, MY REALITY”. CLX BY CHRIS CLAUX

What: French style with an American flair, that’s what fashion label CLX is all about. Largely inspired by the colorful shirts and vibrant clothing found in California, CLX skillfully mixes styles while maintaining a certain class and simplicity. CLX has created its own universe, influenced by color palettes from across the Atlantic. Offering a variety of women’s clothing (including jeans) and footwear, the CLX collection is filled with the same energy and excitement of the entertainment world and the unique American lifestyle. CLX is now launching an urban chic collection with its new Italian licensee “Filippo Franchi”, consisting of active and ready-to-wear clothing, as well as chic and urban styles – crop tops, sweaters, pants, shorts, basketball jerseys, dresses, bombers – made in bold colors like gold, fuchsia, neon pink and lime green. The vibrant yet relaxed collection reflects the Californian lifestyle in Europe.
Chris Claux, CEO of CLX, announced earlier this month that the brand is setting up in Italy very soon. After being seen on the red carpet in Hollywood and across the United States, CLX fashion and accessories are taking on the European and Russian market with their American flair, inspired by the Californian way of life. Paola Abiti, Head of Licenses, confirmed the partnerships, starting with Italy and expanding to Germany, Poland, Switzerland, Austria, Belgium, Spain, France and Russia . Powerful, confident, ambitious, daring and sexy, CLX brings an inspiring new look and feel that combines European and American fashion and culture.

When and where: The next collection will be launched on the Italian market for the spring-summer 2022 season. Franchi Filippo and Scilla Del Carria are now on board CLX. Franchi Filippo’s company was born three years ago in Prato, the heart of the textile district in Italy. “My passion and my total dedication to the world of fashion, fabrics and clothes, have always pushed me, from the very beginning, 15 years ago, to try to obtain the best result in the creation of each garment. ”, Explains Filippo. “I have always sought to achieve the best possible solution in the search for the ideal raw materials, such as fabrics and accessories, and I have always sought the best partners in the process so that the final product fully meets the demand of each. customer.” Filippo embarks on a journey with CLX alongside his right-hand man and partner, Scilla Del Carria, who plays a fundamental role in modeling and styling. “Today, we sample, offer styles and provide advice throughout the textile district.”
About CLX and its founder Chris Claux:
Founder and designer Christian Claux formally launched his clothing brand CLX in Europe in 2013. Immediately fell in love with the American style during trips to the USA, he decided to draw inspiration from his memories. The colors, shine and design stimulated his creativity. Christian’s experience motivated him to create a vibrant clothing collection. Drawn to everything he saw in the United States – and driven by a desire to share his experience – he began to create a new world for his brand, inspired by the color palettes he saw.

CLX will soon be launched in the United States. Hollywood-based Celebrity Photographer Clinton Wallace will be CLX’s Official Photographer.

To learn more about CLX: clxbrand.com
Follow CLX Brand on Instagram for the latest news: @clxbrand

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CLX DOCUMENTARY BY THE FRENCH REPORTER JACKIE WATSON